People dedicated to the business
We work with rose growers who are passionate about their work. From young to old, Dutch and international. We provide good housing and train them with patience and attention to their personal talents. They more than pay back this devotion. Jan, for instance, has worked with us for over 40 years and he still talks with pride about the time he discovered the Sweet Harlequin. Ronald has been our handyman for over 10 years, despite his handicap. And every morning, Jan, Nico, Ed, Harm and Sary energetically teach their teams the tricks of the trade.
The two of us make a good team, partly because we do what makes us happy. Robert prefers seeing his roses ‘grow up’ with his own eyes; this is why you’ll mainly find him in the greenhouses, which he tends with heart and soul. Ingrid prefers to see roses as a final product. She coordinates the work in the shed, and ensures that all bouquets are beautiful and ready for departure. Thanks to this natural division of labor, the processes are well organized within our company and we have the space to arrange our process efficiently and enjoyably.
Reliable quality through innovation
By using natural enemies, we reduced our use of chemical pesticides by 90% in recent years. Partly thanks to Johan, who deals with pesticide scouting and implementation, we meet the requirements of MPS A+ and MPS-Socially Qualified: a certificate for sustainable and socially responsible entrepreneurship. We also look to the future in order to continue to provide the finest quality, including by annually rotating 20% of our crops in stages, rather than all at once. This keeps our crops at the right age, ensures continuity and allows us to try new things.
Like most farms, we work with advanced technology. This is logical, yet rose cultivation remains human work. Computers can tell you how hot and humid it is in our greenhouses, but you can only recognize the right conditions by feeling them on your skin. We work together with our roses, as they do with nature. This devotion is more than paid back by the roses in the form of the ultimate, most personal flower, with which to make a loved one happy, or which you’d enjoy receiving yourself.